Every cannabis innovation era has its turning points. The first was cannabis cannabinoids, then after which concentrates followed, and today terpenes are the main focus. These compounds are aromatic and make cannabis unique in its aroma. Of them, Cannabis derived terpenes have become the most sought-after ingredients in the industry, not just for their taste but also for the authenticity they bring to products.
Image credit: massterpenes.com
How Cannabis-derived terpenes are changing Expectations
Brands have been using botanical blends for years to create cannabis-like strains. Mixtures of citrus, lavender or pine could approximate a strain profile but they are not able to capture the depth. Terpenes derived from cannabis have set the benchmark for Terpenes. Terpenes like these are extracted from cannabis and hemp, providing a full-spectrum scent that mimics the live flower.
The difference is apparent to consumers. Instead of smelling artificial or like “blueberry candy” or “artificial lime,” these terpenes deliver bitter, earthy and resinous notes cannabis lovers instantly are able to recognize. More and more brands are shifting to Cannabis Terpenes derived from Cannabis as a substitute for synthetic options due to their authenticity.
Live Resin Terpenes The Rise of a new class of Terpenes
One of the boldest advancements has been the introduction of live resin terpenes. Contrary to conventional methods which start with cured plant material and then flash freeze it, live resin extraction starts with fresh, flash-frozen cannabis. This helps to prevent the loss of volatile compounds that would normally occur during drying.
This creates an aroma of terpenes that is so vivid it’s as if you breathe the essence of freshly harvested plants. Producers can develop products that have the highest quality of their game when it comes to aroma and flavor. Customers can see cannabis pure, that even seasoned smokers love.
Live Terpenes, Cold-Cure Revolution and Live Terpenes
Cold-cure extraction of live terpenes has opened up new possibilities. Cold curing preserves delicate aroma molecules by lowering heat during processing. Cold curing produces terpenes with the “louder”, more expressive aroma, which adds the flavor to food items as well as concentrates and vapes.
Many brands are now putting “cold cure” live terpenes on their labels. It’s not a basic advertising strategy, but rather it’s a way to demonstrate their dedication to authenticity and quality.
Cannabis Derived Terpenes for Every Market
Not every producer requires the biggest, most booming series. There are a variety of Cannabis Derived Terpenes (CDT) as well as Hemp Derived Terpenes (HDT) options. The CDTs are thought of as the top, and typically taste as pure live resin. HDTs serve as an basic product for small businesses, or those switching from botanical Terpenes.
There’s something to suit anyone From small-scale craft extractors and large-scale companies looking to connect with mainstream customers. This is a sign of maturation in the market for terpenes authentic, high-quality products aren’t restricted to expensive products nowadays.
What is the reason Terpene Authenticity Matters
Authenticity has more to do with trust than the taste. Before purchasing a product, consumers are more educated. They look up the labels and study ingredients. Terpenes derived from cannabis are a reliable ingredient in many products because they represent the real essence of cannabis, not an imitation.
The importance of authenticity is in a sector that is struggling to overcome the stigma and confusion. If it’s live resins which capture freshness or live terpenes which showcase delicate details, these substances can help brands stand out and align with the demands of consumers for transparency.
Final Thoughts
Cannabis is always about more than cannabinoids. It’s about the complete sensation: the scent that pervades the air, the flavor that lasts and the subtle aromas which make each strain distinctive. In embracing Cannabis’ terpenes as sources of inspiration, producers can go beyond imitation and toward a future that is authentic.
The market has proven that flavor and quality can change as fast as the expectations of consumers. With cannabis-derived Terpenes being available in various levels, brands can improve their offerings as consumers are able to experience cannabis as it was intended to be experienced.
