Why Strain-Accurate Terpenes Are Critical For Brand Differentiation

As the cannabis industry matures, consumer expectations regarding flavor and authentic are increasing. The consumers aren’t content with products that only “work.” They want experiences that are authentically like the aromas of the plant that evoke recognition, and tastes that reflect real cannabis, not merely imitations. Cannabis Terpenes that are derived from cannabis have become a major component of product development due to the rising demand.

Image credit: massterpenes.com

What are Terpenes and How Do They Define Cannabis Identity

Terpenes are the compounds that are responsible for the distinct smell and flavor of marijuana strains. They affect how a product will be perceived before any effects are experienced. When properly stored Terpenes are a way to signal freshness and strain lineage. They also signal general quality. When handled poorly even a product with a high potency can feel flat or artificial.

The real Cannabis Terpenes are derived directly from the flower of cannabis and capture the aroma of the flower. This is fundamentally a different method from the botanical terpene blends which mimic the cannabis profile using compounds derived from other plants than cannabis. Although botanical blends may be cheaper, they do not offer the same depth as cannabis experts believe it has.

The extraction method influences the outcome

The way terpenes are extracted is a significant factor in their final character. Hydrocarbons extracted from fresh or freshly-frozen plant material are commonly utilized to create vivid, resinous-like scents. These methods conserve fragile compounds that can be easily lost during drying or heat processing.

At the same time, CO2 terpenes offer a different advantage. CO2 extraction allows for precise control, and produces clean and stable Terpenes that are stable and clean. The aroma of the profile might be less intense than with live hydrocarbon extractions. But CO2 profiles offer quality and consistency, particularly when it comes to formulations that value balance over intensity.

Producers should select their method based not on trends but rather the outcome they want.

The distinction between the old and new materials can be measured

The quality of cannabis derived Terpenes are determined by the harvest. Terpenes are volatile and will rapidly degrade when they come into contact with oxygen, heat and time or other variables. If you use a fresh, frozen flowers or material that is carefully preserved, you can retain the aroma of your original.

The extraction process cannot be used to restore the value that has been lost after degradation occurs. The most experienced terpene producers are focused on sourcing and handling in a constant manner. Fresh and contaminated material is instantly distinguishable by their aroma clarity and the intensity.

What to Look for when purchasing Cannabis Terpenes

Exaggerated descriptions and flashy words are easy to ignore when evaluating Cannabis terpenes. Transparency matters more. Buyers should know how the Terpenes were extracted and processed.

Consistency is a crucial aspect. True cannabis-derived products will smell the same from batch-to batch even if it’s specific to the strain. The existence of huge variations can be a sign that the company is concerned about quality.

A Specific Methodology for Terpene Craft

Some producers attempt to be everything at once. Others opt for specialization. Mass Terpenes fits into the second group, as it is focused on terpenes in particular instead of focusing attention on multiple product types. This specialized focus permits greater control of the smell processing, as well as output.

Mass Terpenes places a high priority on small batch production and careful post-processing. This allows the aroma to speak for the product. Instead of relying heavily on hype, Mass Terpenes wants to let the aroma speak for itself.

Aroma is the Ultimate Quality Check

No lab report replaces the moment a bottle is opened. High-quality cannabis derived terpenes reveal themselves immediately, revealing an array of complexity and familiarity that synthetic blends cannot compete with. Aroma is the most reliable method to determine the quality of the blend.

As the market for cannabis expands authenticity has become the main distinctive feature. The aim is the same, whether a producer uses CO2 terpenes, or cold-cured varieties. Terpenes, when handled with respect and intention, do more than improve the quality of products. They also bring the cannabis culture forward.