GDPR is on the horizon and you may be among the many who are currently frantically reviewing the business processes to make sure that your company doesn’t fall foul on implementation. Even if we haven’t yet had a direct compliance project or initiative, any new project within our organization will have the possibility of incorporating a component to ensure compliance with GDPR whether that’s instructing employees on how their personal data should be handled in accordance with these rules or making sure that they understand what kind of information belongs to certain tasks like marketing surveys, etc.
The fundamentals of GDPR
One of the major distinctions between GDPR and other privacy legislation is that it applies not just to personal data such as email addresses or telephone numbers. The new Regulation regulates every form of identification used by an EU citizen, including usernames on websites. this includes both business-related information held by companies in regards to their employees’ conduct while working there but also things like IP addresses which can be used to identify individuals when they visit websites to search for relevant content specifically for them.
In addition, the General Data Protection Regulations (GDPR) removes any possibility of opting out. In order to apply strict interpretations, and demand consent from the EU citizen’s personal data, without his active consent to it being intended for a specific purpose along with when it comes to the point of supply such as marketing offers the company must request specific permission from the individual to decide if he would grant permission or not. It is not possible to presume anything about silence, nor pre-marked boxes, but must be based on a specific consent from the individual. The new law , referred to as “General Data Protection Regulations” states how companies should manage the personal information of individuals when they collect it.
The actions you’re planning to carry out with your data will not be possible without consent. It is therefore crucial that when getting this kind of data from third parties or people on contact lists for your business they are aware of what is being done with their information prior to providing it in advance.
Businesses will need to obtain permission from their customers in accordance with the new GDPR laws before they are able to use their personal data. But there are two other options for companies to legally gather information: gathering through button gen or email auto-generation. For instance, this could support B2C actions and will likely will cover all aspects of the business to Buyers’ Activity (BTA).
The “legitimate interests” mechanism allows marketers to have legal authority to use personal data. The only exceptions are in cases where the interests of the users surpass those affected by their actions. This is logical given the number of people who are cold-called or emailed during work hours without notice.
Steps to Compliance
To ensure compliance, you must know what your company does with personal information. This will ensure accuracy and help avoid any potential issues when processing information about customers.
Everyone wants to secure our data. That’s why we’re excited about the GDPR law that was just approved! One of the requirements is the appointment of one Data Protection Officer (DPO). The DPO will be responsible for ensuring that your business is in compliance to the laws. They also serve as your contact person in case you require advice or assistance from supervisory authorities like HSE-ICO.
For more information, click GDPR training
Giving your team members enough education on the GDPR will ensure that they are not a victim of possible breaches, so don’t ignore this important step. Data protection may seem dull and boring but taking just the time to ensure that employees are informed can pay off in the event of a future breach where they’ll need the regulations regarding data privacy the most.
